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This web site obornsnautical.co.nz has the following on the site, "We are a full service retail store and workshop specialising in sailing, marine, architectural and structural products and systems." Our analyzers noticed that the website also said " We are proudly locally owned and operated." The Website also said " We have all of your sailing needs covered with our retail store, on-site workshop and experienced team. Our high-spec structural rod and wire systems are strong, flexible and reliable for a wide variety of applications. Customer service is a ." The website's header had Christchurch nautical supplies as the most important optimized keyword. It is followed by nautical, chch boat gear, and sailing gear which isn't as highly ranked as Christchurch nautical supplies. The next words obornsnautical.co.nz used was boat fittings. New Zealand sailing was included but might not be viewed by web engines.